Saturday, October 8, 2011
The Canned Pea Carnival
You may not want to attend this particular carnival. I know I don't. But it seems to be going on right now and you ought to know. Just in case you happen to see a lot of festive canned peas around, playing games and running food stalls downtown that feature exciting dishes like the ones in the pictures above.
There really was a Canned Pea Carnival from October 20 to November 15 in the early 1940s, sponsored by the Canned Pea Marketing Institute. According to a trade magazine called The Progressive Grocer* in 1940, the Institute wanted "to move 23,000,000 cases of canned peas." Just use a few trucks, folks. And make sure you move them far away from the rest of us. Because I don't know about you, but I hate canned peas.
If you did buy some of those 23,000,000 cans, you could recreate the canned carnival (can-ival) at home. Look at all the helpful suggestions! Just make round foods like tomato gelatin ring molds or tart shells. Get out some bowls, too. Then fill every empty circular space you see with you-know-what. Won't that be festive?
No, not really.
You can see the original ad here; it's from Life, October 28, 1940.
*It's at Google Books, but only in that pesky Snippet View, unfortunately.
EXTRA STUFF TO READ? Why, yes...I'm posting some odds and ends over at the Kitchen Retro Facebook page - it would be great to have you join the retro kitschiness over there. And sometimes I write HubPages about weird and wonderful history and trivia and ads. The widget is one the right hand sidebar, too.