Wednesday, November 11, 2009

Magic Sauce Cubes


The dogs do not want to discover this new taste. They may want to cover it, though. In the backyard, where it will not bother anyone ever again.

Even the disembodied head on the box looks skeptical. It is not even looking at the Magic Sauce Cubes. No one wants to.

And no one will thank you for this: not your dog, not the people you live with who have to look at this, and certainly not the cat (she's just glad she doesn't have to get involved). And naturally, you won't like it either. Imagine having to perform culinary magic with these horrible cubes! It "releases its own delicious sauce - like magic." No, just no.

Do you get the impression that this product was fairly short-lived?

[From Life, November 16, 1962.]

12 comments:

Michael said...

I don't know the history of this brand, but I remember Chuckwagon dogfood, and its promise of gravy-liciousness for Fido. Same deal...pour water on it and you get magic gravy. I thought this was a neat thing when I was a kid, as well as the ads the company used...a chuckwagon model/toy that would careen through the TV house and lead the dog to his reward...gravy-infested dry dog food. I wanted one of those wagons! This was btw in the late 70s or maybe early early 80s. This stuff here though...the Friskies cubes...has an ominous and uninviting shade of brown about it...maybe it needs refrigeration?

The Crazy Suburban Mom said...

yeah, you know I was always skeptical of those - makes its own gravy dog foods.

they always kind of bothered me...

Vintage Christine said...

Excuse me, but don't WE do the same thing with powdered gravy mixes? And what about bouillion cubes? I think because it was marketed as "magic" made it seem weirder than it really was. I remember this dog food and I'm pretty sure our dogs liked it, but I also think it was more expensive due to its "magic" properties.

Eric said...

In the movie 'Road Warrior', when Mel was sharing his dogfood with his dog, was that the magic cube gravy kind, or just the can? Was he improvising the scene, or was it planned? He is Mel Gibson, you know...

Nooter said...

maybe id try it with the right condiment...

Tori Lennox said...

The dog on the box looks more like he's giving some serious thought to biting the hand that feeds him this nasty stuff....

heidi said...

my dog, mr. stubbs, would love it. but he also is a fan of eating his own, well, i won't quite go there.

yuk.

Lidian said...

Michael - I remember those Gravy Train commercials too - I found them quite entrancing :)

Tracy - They are troubling, yes.

Christine - You're right of course - I think it is the cube aspect that bothers me so much.

Eric - I have no idea, having never seen a Mel Gibson movie, but - you never know.

Nooter - Which condiment is right, though?

Tori - I think so too.

heidi - Oh I agree, let's not go there! But I know what you mean ;)

P.L. Frederick said...

I'll bet dogs really loved that toilet sauce. "Magic" carries a more majestic ring than "diarrhea".

P.L. Frederick (Small & Big)

Richard @ The Bewildered Brit said...

Gosh, that stuff is quite disturbingly brown, isn't it?

Daisy said...

I am feeling a little queasy just looking at that!

Remember that commercial for Chuck Wagon with the tiny little wagon pulled by tiny horses?

Lidian said...

P.L. - And the word "Magic" is always, well, magic.

Richard - Disturbing is just the word.

Daisy - I do! I used to love that commercial.