Friday, August 14, 2009

Dew What Now?

I can't quite decide what is the most thrilling thing about Dew deodorant:

Is it the way it is going to pep up your romantic life, perhaps? Or the incredible squeeze bottle that they're so proud of? Or could it be the grey clouds of chemical Dew that are wafting upwards, straight at the sappy couple making out up at the top of the ad.*

It's all very exciting.

Dew is full of promises - and of Retselane, which sounds like something you have to be careful of in chemistry class. You will be lucky in love. You will have uninjured skin (if it's "normal," that is). You will be "socially secure."

But wait, there's more! You will save a boatload of money since a year's supply costs only 98 cents.

In other words, for less money than you would spend on Hawaiian guitar lessons or a light-up bow tie, you can spritz chemicals on your skin that will keep you delightfully inoffensive and attract a dopey B-movie-reject love interest. (Where IS the cartoon lady aiming that bottle of Dew, anyway?)

And the best part? You will be the proud owner of a Magical Spray Bottle. Which looks like it will soon be blasting off into space. That should do wonders for your love life.

* BTW, why is the grey cloud speaking to us? Is the word Dew in quotation marks because the bottle is trying to tell us that it actually contains something else?

From Ad Access.

9 comments:

Tori Lennox said...

I can't help wondering... is there Mountain Dew in this product? Or is this product in Mountain Dew?

Tarrant said...

The magical spray bottle and 6 points of protection...I need some today!

Eric said...

Maybe Mountain Dew is the variety that women use to attract Hillbilly menfolk?

I like the idea of a talking cloud.

Tori Lennox said...

You might be on to something re the Mountain Dew, Eric!

The Crazy Suburban Mom said...

The quotes in ads crack me up! And honestly is that the best name for a deoderent? Dew? First of all Dew is wet... and second of all, dew is something my dog makes and it doesnt smell very good

tracy

beth said...

Why does "Dew" have the sole rights to use retselane? And is a magical spray bottle the only thing that can contain such a powerful ingredient?

Why do these ads always leave me asking more questions?

GoRetroGirl said...

I'm curious to know more about the 6 points of protection...because they're "thrilling." Are the 6 points referring to points on our body? The ad is pretty vague about that...

Hairball said...

Isn't retselane something that women pay to have put in their lips so they can have a trout pout?

Puffy armpits? No thanks!!

Marcheline said...

And, since the bottle will remain with you forever, it's recyclable!

Once it's empty of Retsesletnanelane, refill it with vinegar and water.

Voila! "DEWSH"!