Spam, lovely Spam. This will appeal to the Gmail elves who never fail to put Spam recipes at the top of my Spam filter, which is amusing but also faintly revolting.
Now in 1972, you could have your choice of three delicious Spam varieties, matched to your proclivities and your personality, almost. Sort of like a culinary Rorschach test!
1. Regular, Boring Spam: "Don't worry," says the ad copy, we still make it plain. Gusty sighs of relief heard all over the land.
2. Smoke Flavored Spam: "If you like meat cooked outdoors on the grill, you'll love this loaf." Oh, right. And once we're done pretending to barbecue, I have a very nice bridge in Brooklyn that I'm selling cheap! PS: Calling this a "loaf" is not the best way to evoke the thought of grilled delicacies.
3. Hmmmm, yummy! Even the name is appealing...Spam With Cheese Chunks: They were just warming up with that "loaf" business. This is sheer poetry! "Like the taste of a ham-and-cheese sandwich? Then try this. It's quicker, thriftier, too. You get SPAM's good juicy meat with little nuggets of cheese built in."
That's the way to get people to buy it - make the product sound like a home-improvement project. Built-in bookcases, built-in chunks of fake cheese. Furthermore, if slapping ham and cheese on bread is too time-consuming for you, Spam is not going to improve your life.
It won't anyway.
This is from a 1972 Good Housekeeping Timesaving Cookbook, which seems to be a special edition of the magazine. The ads all stick to the general theme suggested in the title, so you can imagine the level of the cuisine.