Joe Smith wanted to impress and puzzle his friends. Which called for drastic measures, since the electric bow tie didn't really do either of those things. And that had been - up to now - the best idea he'd had.
Spencer Gifts came charging to the rescue with this fabulous offer. Spencer promised that everyone's reaction to the above will not be (a) uncontrollable, hysterical laughter but, in fact, (b) hushed, admiring remarks like, "Joe Smith has lived dangerously!" And that is the whole point of the Genuine Bullfight Poster: genuine awe. Because it's a genuine poster, made of real paper. It's just got a fake name or two on it - and is completely, laughably misleading, that's all.
But Joe just wanted to be "the first matador in his set" - all those "bull-throwing friends" of his. But no one threw bull as well as Joe. And when his friends got an eyeful of this poster - well, they were completely confused. Astonished. "Gosh," they said, "We thought Joe was a used-car salesman...but apparently, when we thought he was going to all those Ford conventions in Des Moines he was really in Spain fighting bulls!"
Now Joe really only got as far as Atlantic City - that is where he had this delightful poster made. And he remembered to get George to send some postcards from Barcelona, just to impress his friends a little bit more.
Soon they all wanted to be pretend matadors. And that livened up the local cocktail party circuit. Red capes flying, martini glasses keeling over as middle-aged suburban males charged around someone's living room, pretending they were in a sunbaked bullring.
Just mind the coffee table, boys. And the hi fi speakers. Oh, and the bowl of onion dip....never mind. Too late. Just make sure you hide the Waterford punch bowl before Joe sees it.